What is 100% online photography?
When Steve Jobs told us he was combining the iPod, phone and Internet we all gasped. When I first watched how the Outshinery team made a bottle shot, I cheered.
As a professional photographer I probably should have been in fear but as a designer I knew this was revolutionary. 100% online photography isn’t a "drag and drop" system. It’s a digital construction of paper stock, textures and the shape of a product. It reacts to light, location and liquid as if it were being shot in a photo studio right in front of you.