When to use JPGs, GIFs, TIFFs, PNGs & ZIPs
Whether you're exporting images for your website or requesting an image from your photographer, knowing what format to ask for, and why, can save you a lot of time and hassle.
Your customers will agree: it's a quick slope to leaving your website when load times are slow or images are pixellated. If you can understand the basics of image file types we're sure you'll find your customers clicking check out before you can say 'graphic interchange format'.
Notice the slow load time on some of our images below? We usually compress all our online imagery before posting but for this particular article, we wanted to show you issues your readers may face when browsing your website.
Joint Photographics Expert Group
Use for: online images, print images
Don't use for: large format printing, transparent images
Graphic Interchange Format
Use for: small sized graphics with limited colour pallette, transparent backgrounds, animation
Don't use for: detailed photos
Tagged Image File Format
Use for: high quality/large format images, storage, printing
Don't use for: online images
PNG (2 formats)
Portable Network Graphics
Use for: vector, logo or transparent background online photos
Don't use for: large format printing, complex colours online
Use for: editing images where file size is no issue
Don't use for: online
Compression folder of files
Use for: emailing or sharing a group of documents or images for saving disk space. Tip; remember to compress multiple files NOT folders with the files inside.
Don't use for: sending one document or image