<img src="https://static1.squarespace.com/static/55e38929e4b06d04a995c0c8/t/57b48e33725e25c504079fc4/1471450707888/" />
When to use JPGs, GIFs, TIFFs, PNGs & ZIPs

When to use JPGs, GIFs, TIFFs, PNGs & ZIPs

Whether you're exporting images for your website or requesting an image from your photographer, knowing what format to ask for, and why, can save you a lot of time and hassle.

Your customers will agree: it's a quick slope to leaving your website when load times are slow or images are pixellated. If you can understand the basics of image file types we're sure you'll find  your customers clicking check out before you can say 'graphic interchange format'.

Notice the slow load time on some of our images below? We usually compress all our online imagery before posting but for this particular article, we wanted to show you issues your readers may face when browsing your website.

JPG file size: 648KB

JPG file size: 648KB

JPG
Joint Photographics Expert Group
Use for: online images, print images
Don't use for: large format printing, transparent images


GIF file size: 29KB

GIF file size: 29KB

GIF file size: 406KB

GIF file size: 406KB

GIF
Graphic Interchange Format
Use for: small sized graphics with limited colour pallette, transparent backgrounds, animation
Don't use for: detailed photos


TIFF file size: 5.8MB (technically way too large for web purposes... instead we used a JPG to get our point across)

TIFF file size: 5.8MB
(technically way too large for web purposes... instead we used a JPG to get our point across)

TIFF
Tagged Image File Format
Use for: high quality/large format images, storage, printing
Don't use for: online images

PNG file size: 127KB

PNG file size: 127KB

PNG (2 formats)
Portable Network Graphics

PNG-8 format
Use for: vector, logo or transparent background online photos
Don't use for: large format printing, complex colours online

PNG-24 format
Use for: editing images where file size is no issue
Don't use for: online


ZIP
Compression folder of files
Use for: emailing or sharing a group of documents or images for saving disk space. Tip; remember to compress multiple files NOT folders with the files inside.
Don't use for: sending one document or image

Laurie Millotte, Creative Director

Laurie Millotte, Creative Director

What is 100% online photography?

What is 100% online photography?