Cyber Monday preparations

Thanksgiving is a wonderful time of year bringing together families, good food, time to reflect and time to plan online shopping.

Regardless your customer's favourite day to shop in store or online, Cyber Monday, which kicked off in 2006, has quickly become a date for small and big businesses alike to book in their marketing calendar. It's important to note that your customers won't just be looking for a bargain, they'll be online and they'll be looking at you!

Winston Churchill famously said "Those that fail to learn from history, are doomed to repeat it." so if you watched customers click on by last year and wished you had have planned ahead... we're here to remind you that Cyber Monday is on November 28, 2016 this year! Here's our top facts from last year's Cyber Monday sales to help you get moving:

  • Be mobile responsive! 2015 mobile sales were up 53% from last year totalling more than $848 million in sales¹. Make sure that the mobile experience is as great as it can be!
  • You've got to be in it to win it! Estimates show that consumers visited more than 4,500 retail websites² during this day last year
  • Keep your inventory in check. Out of stock items were doubled during this period³ so keep your stock clearly marked for your customers

Numbers don't lie. Last year's Cyber Monday sales online reached 2.3 billion dollars in the U.S. with orders averaging $123.43. 


What's holding you back from putting your product in the brightest light possible?