Bonny Doon vineyards used Outshinery Styled images for the first time in their latest Cyber Week campaign.
Wine Club Manager Katie Ota found the results so effective and the process so simple that she shared what other visual content will she be needing in the near future.
Here's a little backstory if you're not famililar with Bonny Doon Vineyard; established in 1983 the winery found soaring success as a household label with both their grape choice and marketing efforts. Twenty years ago the vineyard was acclaimed for it's humorous and provoking labels that housed an unexpected and unique blend of Rhône grapes in California.
You would probably recognise their labels Big House, Cardinal Zin and Pacific Rim but the company now runs to the beat of a different drum, and that drum line beat reads biodynamic viticulture and practices at the vineyards. Grahm says the new packaging is meant to convey that "this time it's about the wine; it's about transparency. The peculiarity of the new labels is therefore a form of communication, not an eye-catching attention grabber... It would be great to have a wine called 'No, This Time I'm Serious'."¹.
This year we got on board with Bonny Doon's Cyber Monday preparations. Their annual tradition with the Bonny Doon 6-pack had proven to be popular with their existing clients but:
The team used Outshinery's styled image with iconic "2012 Le Cigare Volant" wine across all social platforms to engage with their customers and with great success! So much so that you may just spot more beautiful Bonny Doon wines in stylish decors on Mother's Day, Independence Day and even next Thanksgiving!
We hope this effective marketing inspires you to build and develop your own: be the young girl at the end of the apple ad.
If this post has you excited you about your own content, share your story in the comments!