3 essential visuals for the alcohol industry
Images play a vital role in driving your business: here are the three must-have shots you'll want handy!
These images are vital for engaging your customers all the way from social media to check out, but you don't have to break the bank nor wait forever for them! Learn about the 3 essential types of visuals that will drive your business forward.
1. The product shot
Here's your first chance to make your bottle shine. You want your bottle to look as enticing online as it does sitting on a shelf. You need this image to be sharp, bright and accurate. Think of it like the photo id of your product. This is by far the most useful image you'll ever need.
Use product shots for: online shopping cart, press features, magazines, distributor portfolios, print catalogues, order forms.
Making your bottle instantly recognizable drives sales.
2. The beauty shot
Add some glam and show off your attention to detail! You wouldn't want your staff photo to show off your double chin, so why would you take uninspired images of your bottle under flat light? Angled closeup images are terrific to add personality to your brand.
Use beauty shots for: secondary product images, print catalogues, social media, banners, emails.
3. The group image (or video!)
Judy from Hard Row to Hoe Vineyards knows the importance of showcasing her wine portfolio in enticing selection. Taking note of the season (Christmas, Valentine, etc.), Judy regularly updates her homepage, Facebook and other social media with the perfect wines for the special occasion. Showing off a selection of her products highlights the extent of the product range and gathers interest from more one-of-a-kind varietals.
Long-term consistency trumps short-term intensity.
When your visuals are consistent, you distill a sense of product value and brand interest. If you've managed to hook customers with your Cab Sauv, why wouldn't you want to dazzle them with your soon-to-be released Merlot?
Use group images for: wine club announcement, website banners, magazines, homepage, social media, emails, posters, flyers.
"Progress is impossible without change, and those who cannot change their minds cannot change anything" - George Bernard Shaw
Having these 3 essential types of visuals at your disposal will make your job of selling wine and beer that much easier! After all, you've been hard at work making the liquid gold inside: don't let the last step of introducing it to the world bug you down!
Let our team at Outshinery make you proud. 100% online, 100% consistent, 100% satisfaction: Outshinery takes care of all your image needs from the comfort of your desk.