Instagram is about to change their grid

Instagram's latest update could change the classic 3x3 grid. For 'grammers who use the grid to create a curated portfolio of color and shape, the new update is sure to ruffle some feathers! Selected users who saw the rollout have flooded to Twitter to identify the glitch.

This isn't the first time Instagram has rolled out new features to selected users before the public. It happened twice this year already with Slideshows and Favourites (how is it October already, right?!). With an increasing number of reports popping up since late September, it seems Instagram's 4 column layout may be coming sooner than we think!

So what does this mean for you and your Instagram account?

Instagram has not officially confirmed this update. However, word is that Eva Chen, Instagram's director of fashion partnerships, noted there has been a shift in the type of photos posted. That there are fewer "perfect shots" and posed shots. Could this mean that Instagram is trying to disrupt the platform? Perhaps it's time to start re-planning your posts 'grammers or, live a little and embrace the change!

Our final takaway? A picture speaks a thousand words. The platform is still true to its mission: capturing and sharing the world's moments. Whether you're the marketing manager or winemaker, Instagram is a visual platform to connect with your customers.

Your goal is to continue producing, sourcing and scheduling unique content to make your product shine bright like a diamond.

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If this update is in the works for Instagram we must say a bittersweet goodbye to the never-ending table feast from Reynold's Kitchens and an honorable mention to Simply Whyte Design. Your accounts will not be forgotten!

MarketingLucy Armstrong