3 Tips to prepare for Beer season
Beer season is upon us so you need to get your marketing material up to speed. For Canada's West Coast, there's the Okanagan Fest of Ale in Penticton April 3 and the Great Okanagan Beer Fest in Kelowna May 13. Prague's Czech Beer Festival kicks off May 11 and Portland's Craft Beer festival is on June 30. There's no shortage of hoppy festivities in Belgium either - but how could we resist sharing the Weekend of Spontaneous Fermentation on May 27.
One shout out to (my roots) Oz. If you're on the other side of the globe, Melbourne (Australia) Good Beer Week will start on May 12.
We've summarised our top 3 tips for getting your business Beer season ready so you can sell more beer this Summer!
1. Be present online...
Attendance is key for industry events but your job doesn't finish by showing up. Whether you've got a booth, are selling product from the stand or are walking through your first trade event of the year, remember these events are prime content for your business' story. If the event is important to you, it's probably important to your followers. Your biggest audience is online so it's time to:
- Make an announcement on social media
- Write a blog post with all the details and why people must check it out
- Share live videos and photos while the event is happening on all your channels. Remember to tag each media with the proper handles
- Post behind-the-scenes snippets to build trust and complicity
2. ... and be everywhere physically
Chances are, if it's a beer event you're attending, your beer drinking customers will also be there! We hear this phrase at every event, "Whoops I forgot to print my business cards!". Well, we say go one better: get your bottle shots and contact details printed on beer coasters. No one will forget that, or this.
Physical "leave behinds" are a marketing tactic to make your brand memorable* or just provide a terrific ice breaker.
*If you've got a stand at the event remember to add your stand number!
3. Communicate, communicate, communicate
Once the trade event has wrapped up you want the magical buzz of the event to continue. That means making sure your customers can take the experience with them all the way to check out on your website! Remember to:
- Check that your products are updated (and your website is easy to navigate)
- Create content specific to the event: blog posts, event specials on Instagram, Twitter and Facebook banners, pop up on your website
- Target visitors who attended the event by commenting on their photos on social who used your event location. Encourage them to check you out!