Mikkeller's batch brews (update!)
It's been nine months since Mikkeller San Diego kicked off their goal to release at least one batch brew every week. But why release just one a week?! The talented team is celebrating their 48 releases with a 3 month Beer Mail giveaway*! We're celebrating too with over ninety bottle shots delivered and shared on social.
For our regular readers, you'll know Mikkeller beer was one of our early clients. Our team at Outshinery has been producing their bottle shots over the last year and with no sign of slowing down! Want to see how Mikkeller use their bottle shots and animated labels to market a new release?
Get ready for these bottles this weekend! 🍺🍺🍺 Limited Bottle Release this Saturday (Sept. 2nd) at @MikkellerSD _____ What's on: 🍺 Superstition Collab - Mead BA Blueberry Shuffle - Blueberry Braggot Ale aged in Berry White Mead Barrels - 12.2% Abv 🍺 Superstition Collab - Bourbon BA Blueberry Shuffle - Blueberry Braggot Ale aged in Bourbon Barrels - 13.5% Abv 🍺 Superstition Collab - Old Ale BA Blueberry Shuffle - Blueberry Braggot Ale aged in Olde Ale Barrels - 10.5% Abv _____ Release info: - Release Saturday at Mikkeller SD tasting room - Price: $25 - Price for all three bottles $60 (In house discount only) - LIMIT TBD _____ Viking Club Members: - First dibs IN THE TASTING ROOM Friday 2pm - Available in Web Shop Friday at 11am (no web pick ups) - Note: Password protected (members will receive password via e-mail) - Price: $25 - Price for all three bottles $60 - TBD _____ Web shop: - Public Web Shop sales open Saturday at 12pm - Price: $25 - LIMIT TBD - Shipping in all CA only - http://www.mikkellersd.com/shop _____ Food Trucks: - Friday: TBD - Saturday: Freaky Waffle _____ Limits are subject to change at anytime #mikkellersd #mikkeller
If a picture speaks a thousand words, then we can confirm Art Director Keith Shore has been a very busy man! Our team has a certain sweet spot for his label designs.
So, why does Mikkeller Brewery opt for Outshinery instead of traditional product photography? Because it is:
- Super fast (can be done before the beer is even canned!)
- Consistent across your range
- Web and social media ready
*details for Beer Mail in post below.
48 Releases and counting! We started our weekly can releases on January 12, 2017. We are 8 months in with 48 releases. We are getting close to the targetted 52! It has been a crazy ride for us at Mikkeller and we would like to thank you all for a great year so far. We have some amazing beers and collaborations still to come with no end in sight. Chance to win!! Name your favorite release below for a chance to win 3 months Beer Mail! (For California only) #mikkellersd #mikkeller
Want to try it out yourself? Bonus: your first bottle shot is free! Just click the button below.