Leverage Your Beverage: bottle shots
Our Chief Amazement Officer Laurie Millotte was asked to share her insider knowledge on Brewbound Voices. Brewbound is a leading trade publication housing comprehensive information about the beer world.
Here is the second actionable step you can take today to get started.
2- Make your packaging do its job with quality bottle shots.
Humans are visual creatures. Do justice to the care you put in your brew and packaging, by only using quality packshots
Online services like Outshinery take care of the hassle for you. They create consistent, professional images without the need for physical samples. They are perfect for breweries in a hurry, since you can get your visuals done BEFORE your product is canned or bottled.
Looking for some visual inspiration? Check out these breweries that utilize bottle shots in their social feeds:
With 100+ releases every year, Mikkeller Beers San Diego uses Outshinery to get their images produced quickly and efficiently.
Limited Can Release THIS SATURDAY 12/9 at Mikkeller San Diego 📍 _____ 👉🏼What's on: - Supah Sik Spells - American Imperial IPA - 8% Abv _____ 👉🏽Release info: - ON TAP Tuesday 12/5 - Release Saturday 12pm at Mikkeller SD tasting room - Price: $18/4-Pack _____ 👉🏿Viking Club Members: - First dibs In the Tasting Room Friday 12/8, 2pm - Available in Web Shop Wednesday 12/6 (Vikings will receive password via e-mail) - Price: $18/4-Pack _____ 👉🏻Web shop: - Public Web Shop sales open Saturday 12/9 at 12pm - Price: $18/4-Pack - Shipping in all CA only - http://www.shop.mikkellersd.com _____ 👉Food Trucks: - Friday: The Groovy Greek - Saturday: Southern Fried Vegan _____ Limits are subject to change at anytime!
How do you keep all your images and videos safe and accessible?
Once in possession of dazzling content, it’s a good idea to store it all in one place. Cloud services, like DropBox, allow you to safely store and organize all your digital assets. Your entire team is empowered and ready for all promotional opportunities that come its way. Plus, centralized online storage drastically reduces the risk of losing photos, logos, and videos.
Round Barn Brewery got a feature in Bing Magazine this holiday season by providing relevant images under 24 hours. The best free PR you can get!
There's no wrong way to use your images but...
check out our cheat sheet for the bottle shot here!
This post is a three part series in collaboration with Brewbound.com
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