Leverage Your Beverage: user generated content
Our Chief Amazement Officer Laurie Millotte was asked to share her insider knowledge on Brewbound Voices. Brewbound is a leading trade publication housing comprehensive information about the beer world.
HERE IS THE THIRD ACTIONABLE STEP YOU CAN TAKE TODAY TO GET STARTED.
3. Let your fans spread the love.
Chances are you have a tribe that loves you and is already capturing their experiences with your brews. Anything created by your consumer is called User Generated Content (UGC) and can come in the form of digital images, videos or any public online post. UGC is a must-use marketing practice! Just don’t forget to give credit where credit’s due by tagging the author.
How do you make the most of User Generated Content?
Scout for hashtags and supporters who have tagged you in their own content. Then repurpose it to increase the authenticity of your brand by making the customer the hero in your story. Fans love big shout outs from their favorite brands and will reward you for that feeling of inclusion by buying your products and telling their friends. Plus, your online followers will find this type of “social proof” more credible than any paid endorsement.
Bell’s Brewery (Kalamazoo, MI) serves as a prime example of how effective User Generated Content can be. After a Bell’s devotee created a one-of-a-kind map from their beer caps, the brewery made the brilliant move of reposting his photo. On Instagram alone, this post generated 63 times more likes than a previous branded post. This photo was then shared on Facebook to drum up a further 1,825 likes and 66 shares. These quick and easy wins add up when building brand awareness.
Scout for hashtags and supporters who have tagged you in their own content
Repurpose content to increase the authenticity of your brand by making the customer the hero in your story
Don’t forget to give credit where credit’s due by tagging the author.
Now it’s your turn!
Investing marketing dollars in strong imagery can yield some of the biggest returns for your business. When done well, visuals enable your product to stand out and be remembered at the moment of purchase. Visual storytelling draws audience attention, establishes brand relationships, and shares your ultimate story.
As Seth Godin would say: don’t shy away from YOUR weird! If you have the ultimate, double hoppy IPA in town (or any other interesting beer for that matter), we want to know by seeing it... everywhere!
This post is a three part series in collaboration with Brewbound.com
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