Mikkeller's batch brews

Mikkeller's San Diego brewery kicked off 2017 with a bang. The team announced they would release at least one small batch brew every week!

Their courageous goal would introduce a weekly series of craft beers exploring new flavors and challenging traditional craft beer styles. Aside from perfecting the brew, the team also had to work out how they would these show off and generate buzz?

That's where Outshinery comes in! The Mikkeller team uses Outshinery capabilities for all their product images. The challenge: to produce weekly bottle shots of their ever-growing range.

So, why does Mikkeller Brewery opt for Outshinery instead of traditional product photography? Because it is:

  • Super fast (can be done before the beer is even canned!)

  • Consistent time after time

  • Web and social media ready

“We LOVE everything”
— Keith Shore, Mikkeller Art Director

Mikkeller is officially saying goodbye to organizing photography every week, image editing and web exports. Outshinery has shown to be a clear front runner option for visuals.

The 2017 Limited Mikkeller San Diego Beer Release Series kicked off on Jan, 12 and is showing no signs of slowing down!

How did the first release go?

Attendees were able to purchase a limited quantity of the first series from the San Diego Tap Room. Following that release, every Saturday onwards, limited quantities of cans or bottles can be purchased in the tap room. Leading into Feb. Mondays the beer would then be available in a few select bars and tap rooms in the area, and at Mikkeller locations in San Francisco, Oakland and Los Angeles when that location opens in February.

Want to see what new brew is coming out this week? Join the The 2017 Limited Mikkeller Brewing San Diego Series FB group or make a run for it at their weekly Fieldwork fun runs

If you've been focused on creating the perfect brew but don't have bottle (can or growler) shots to make them shine, what's stopping you? See how Outshinery can help you sell more beer now.