Small wineries make up 67% of DTC sales

The Wines & Vines 2016 report* indicated Direct-To-Consumer shipments in America increased more than 17% in volume and valued over $2.33 billion last year.

With small to medium sized wineries taking over 67% of that pie, what is your winery doing to improve its DTC sales?

Wines and Vines magazine reported a steady increase throughout the last six years for DTC wines. But why did we suddenly see a growth of 18.5% since 2013?

  • Pennsylvania, Massachusetts and Indiana saw legal changes that opened the states to DTC. Within that short window, Pennsylvania has already swept in at 23rd in volume.
  • The average bottle price for DTC rose from $36.56 to $38.69
  • Increase demand for reds; Pinot Noir comes in second, behind Cabernet Sauvignon.

* Preview was prepared with data generated jointly by ShipCompliant and Wines Vines Analytics. Read more here

One very important thing to consider: consumers won't be buying your wine if they can't see the bottle. it's that simple.

The good news is that it is now easier than ever! Outshinery produces beautiful bottle shots entirely online: you never have to leave your computer.

Don't miss out on the massive Direct-To-Consumer opportunity: utilize digital photography and grow your online and social presence today! 

Lucy Armstrongmarketing, Wine